Behind the scenes snaps of Rihanna's racy lingerie campaign

Up close and intimate: Behind the scenes snaps of Rihanna's racy lingerie campaign

By Sarah Fitzmaurice

Last updated at 4:36 PM on 13th December 2011


She followed in the footsteps of Megan Fox and stripped off to show her incredible figure for Armani’s recent lingerie campaign.

While the photos of Rihanna reclining in the delicate underwear were seductive and stunning in equal measure, they gave little away about the singer’s playful personality.

Now, behind-the-scenes shots of Barbadian beauty have been released and Rihanna is seen preparing for the shoot, joking with the film crew and flirting with the camera showing off a new bleached blonde crop.

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Getting ready: The never-before seen behind the scenes shot show Rihanna on the set of the shoot for the Armani lingerie campaign

The photos, which show the singer on location in New York filming the campaign video shot by Stephen Klein and directed Johan Renck, show the 23-year-old taking direction and putting her own spin on the proceedings.

The shoot, which saw Rihanna model the Fall/ Winter 2011 range for of lingerie and jeans for the designer, was particularly notable because Rihanna was showing of a totally new look.

In an accompanying video to match the photos the We Found Love singer speaks about going from red head to bright blonde.

Working the camera: The 23-year-old singer is seen doing what she does and wows the camera as she shows off the lingerie

New look: Rihanna was seen sporting a bold new blonde crop hairstyle and is seen telling the camera she likes it in an accompanying video

Taking direction: The singer is seen listening to staff as they give her direction on the show

She explained: 'We did a whole transformation so now I’m a blonde and not a red head anymore… and I like it.'
The bright blonde crop provided the perfect contrast to her tanned skin and looked incredible in the black and white photos of the campaign.
The snaps also show the sheer preparation that goes into the shoot from the camera crews to the wardrobe department perfecting the last stitch on the outfits.
As well as taking direction from crew members Rihanna is also seen being primped and preened ahead of going in front of the camera.

So seductive: Even before the cameras are rolling Rihanna has no problem getting into character playing the temptress

Last minute adjustments: The singer is seen being made up before working her magic in front of the camera

Big team: Another snap shows four people surrounding the singer ensuring she is picture perfect

At one point the signer is surrounded by no less than four people paying attention to every last detail of her appearance.
Rihanna has recently left fans confused after posting a series of cryptic messages to her Twitter page.
As well as tweeting a series of melancholy posts and lyrics the singer has also attacked 'weak women'.

Cheeky! The singer is seen swearing with a naughty grin on her face

Shining bright: The blonde hair complements her skin tone to perfection

Some of the tweets have even prompted fans to ponder if Rihanna is considering forgiving her ex-boyfriend Chris Brown.
She posted: 'I know he messed up, but let a real n**** make it right!'
Brown and Rihanna split in 2009 after he was charged with assault and making criminal threats towards her.

Cameras rolling: The video also captures the monitors

Read more: http://www.dailymail.co.uk/tvshowbiz/article-2073649/Rihannas-racy-lingerie-campaign-photos-Behind-scenes.html#ixzz1gS3N0YKS