The London Eyeful! Models brave the cold to show off Asda's Christmas lingerie range

By Lauren Paxman

Last updated at 11:10 AM on 9th December 2011


Christmas came early for Londoners on Tuesday as four models catwalked around the London Eye showcasing a selection of glamorous Christmas lingerie.

While others wrapped up against the cold, the four brave beauties made the very most of the bright sunshine by stepping out in red, black and grey leopard print bras and french knickers.

They were promoting George at Asda's latest lingerie range - released just in time for last-minute Christmas shoppers.

Making the very most of the sunshine: These four beauties were promoting George at Asda's latest lingerie range - released just in time for last-minute Christmas shoppers

The models raised some eyebrows on London's Southbank as they posed infront of the London Eye - giving passers by a view of what’s available in store.

The aim was not only to provide men with some Christmas present inspiration, but also to give some light relief and Christmas cheer to people taking a break during a busy working day.

Fiona Lambert brand director for George said: 'We thought London was the perfect backdrop to showcase the Christmas range and to provide a helping hand to all those busy people who are either stuck for Christmas present and stocking filler ideas this year or too busy to put a lot of thought into a present for their loved ones.

Looking lovely: Asda's aim was not only to provide men with some Christmas present inspiration, but also to give some light relief and Christmas cheer to people taking a break during a busy working day

'Our lingerie range includes everyday essentials for women as well as more glamorous gift sets to make ladies across the nation feel special this festive season.

'We hope the city enjoyed the view!'

Asda's past lingerie campaigns have included a collaboration with Ultimo boss Michelle Mone.

'We hope the city enjoyed the view': While others were wrapped up against the cold, the four models hid the fact that it was chilly behind their wide smiles

Festive favourites: There were telltale signs that the girls were wearing nude tights, but who could blame them?

Her bra, named 'The One' was modelled by Kara Tointon just weeks after she lifted the Strictly Come Dancing Trophy last December.

This time last year, George's pre-Christmas efforts were focused on the launch of a Bodysculpt vest for men, that would keep their bulging Christmas bellies firmly under wraps.

George Lingerie is available nationwide in Asda stores and Asda Living stores as well as George's website. Prices start at £2.50 and sizes range from 34A to 40F.


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