Got milk? Kelly Rowland gets the milk moustache treatment as the new face of Make Mine Milk campaign

By Andrea Magrath

Last updated at 9:48 AM on 14th November 2011


Her profile in the UK has certainly soared since starring in the X Factor this year.

So British companies are capitalising on American Kelly Rowland's new popularity on our shores - for a good cause.

The former Destiny's Child singer has been unveiled as the new face of the Make Mine Milk campaign.

Got milk? Kelly Rowland has been unveiled as the new face of the Make Mine Milk campaign

Kelly, 30, stars in a new poster with the famous milk moustache on her upper lip that will be splashed across buses in Britain.

Gordon Ramsay, Justin Bieber, Elle Macpherson and Rupert Grint are among celebrities who have starred in past campaigns.


The singer says of the low-fat milk awareness campaign: 'I really believe that looking after your body makes you feel good on the inside and happy on the outside.

'When I'm feeling fit, I also feel confident and comfortable in my own skin.

Milk moustache: The X Factor judge has her 'moustache' applied at the photoshoot for the campaign

She reveals: 'I like to eat healthily and milk is an important part of that; I have muesli with semi-skimmed milk when I wake up in the morning.

'Now that I am spending this winter in London, I love to pick up a latte on my way home from the studio when it's cold outside.'

Our behind the scenes pictures show Kelly having her 'milk tash' painted on by make-up artists and posing with a big smile on her face.

Calcium champion: 'I really believe that looking after your body makes you feel good on the inside and happy on the outside'

The X Factor judge has plenty of reasons to be grinning this week, as she gained a contestant on the show as Amelia Lily returned in axed Frankie Cocozza's place.

Kelly now has the most contestants remaining in the competition, ahead of Gary with two boys, Tulisa with one group and Louis, who lost his last contestant Kitty last night.

Kelly's contestant Misha B was saved from elimination last night, but according to reports Kelly is butting heads with her other girl Janet Devlin over favouritism.

Winter warmer: 'Now that I am spending this winter in London, I love to pick up a latte on my way home from the studio when it's cold outside' Kelly says

According to the Daily Mirror Janet is upset over the time and effort Kelly is putting into Misha, and ignoring her.

The Irish redhead's reworking of Queen's Somebody to Love did not fare too well with the judges on Saturday night, and while Garry and Tulisa criticised the performance, Kelly failed to stand up for her contestant.

Rather than defending the performance, Kelly said: 'Janet worked really hard this week and went back to her roots. I respect her for that.'


Read more: http://www.dailymail.co.uk/tvshowbiz/article-2061224/X-Factor-judge-Kelly-Rowland-sports-moustache-new-face-Make-Mine-Milk.html#ixzz1dg39CSqe